Wednesday, May 8, 2013

History of the iPhone (Part - 1)

Development of what was to become the iPhone began in 2004, when Apple started to gather a team of 1000 employees to work on the highly confidential "Project Purple", including Sir Jonathan Ive, the designer behind the iPhone. Apple CEO Steve Jobs steered the original focus away from a tablet, like the iPad, and towards a phone. Apple created the device during a secretive collaboration with AT&T Mobility—Cingular Wireless at the time—at an estimated development cost of US$150 million over thirty months.

Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1, a largely unsuccessful collaboration with Motorola. Instead, Cingular gave Apple the liberty to develop the iPhone's hardware and software in-house and even paid Apple a fraction of its monthly service revenue (until the iPhone 3G), in exchange for four years of exclusive US sales, until 2011.

Jobs unveiled the iPhone to the public on January 9, 2007, at the Macworld 2007 convention at the Moscone Center in San Francisco. The two initial models, a 4 GB model priced at US$ 499 and a 8 GB model at US$ 599, went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide. The passionate reaction to the launch of the iPhone resulted in sections of the media dubbing it the 'Jesus phone'. The 1st generation iPhone was made available in the UK, France, and Germany in November 2007, and Ireland and Austria in the spring of 2008.

Before the release of the iPhone, handset manufacturers such as Nokia and Motorola were enjoying record sales of cell phones based more on fashion and brand rather than technological innovation.  The iPhone however fundamentally changed the industry, with Steve Jobs proclaiming in 2007 that "the phone was not just a communication tool but a way of life". The dominant mobile operating systems at the time such as Symbian, BlackBerry OS, and Windows Mobile were not designed to handle additional tasks beyond communication and basic functions; iPhone OS (renamed iOS in 2010) was designed as a robust OS with capabilities such as multitasking and graphics in order to meet future consumer demands.

These operating systems never focused on applications and developers, and due to infighting among manufacturers as well as the complex bureaucracy and bloatness of the OS, they never developed a thriving ecosystem like Apple's App Store or Android's Google Play. Rival manufacturers have been forced to spend more on software and development costs in order to catch up to the iPhone. The iPhone's success has led to a demise in high-end fashion phones and business-oriented smartphones such as Vertu and BlackBerry, respectively. (wikipedia.org)


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